FITUR 2027, the International Tourism Trade Fair, runs January 20–24, 2027, at IFEMA MADRID — its 47th edition, expanding into two additional exhibition halls. Puerto Rico is the partner country for 2027, with a broad programme aimed at raising the island's profile as a leisure and business tourism destination.

FITUR remains one of the world's largest tourism fairs, with prior editions drawing over 10,000 exhibitors and roughly 255,000 trade participants from more than 150 countries. Beyond the main marketplace, it runs specialized areas like FITUR Cruises, FITUR Woman, FITUR TechY, and FITUR 4all, plus the FITUR Awards and the FiturNext sustainability challenge (the 2026 edition focused on water management).